Director Of Marketing

Location: Dallas, TX (75201)
Job Type: Full Time
Sector: Sales and Marketing
Company: Lifespace Communities, Inc.
Posted: 5 days ago
Don't just live life....love life!

Who wants to go to a boring job? At Lifespace, we get paid to create memories for our residents!

We are not limited by our job title. We are one team united by our passion for service with a dash of fun. No matter the stage in your career, this is your opportunity to be empowered to create your own lasting impression. Lifespace Communities would like to introduce the opportunity to become an Director of Marketing at the home office: Cypress Waters 3501 Olympus Blvd, Suite 300 Dallas, TX 75019

The Director of Marketing owns the day-to-day responsibilities of managing community brands and marketing strategy. This position manages third-party vendor relationships and serves as a collaborative partner across the enterprise to create marketing solutions to drive lead generation and address key business challenges through an innovative marketing approach.

A few other details about the role: Provides strategic focus and marketing leadership for assigned communities, across integrated
multi-channel marketing campaigns with the goal of meeting sales and occupancy targets.
Manage, with internal company teams and external vendors, to create and deploy scalable
marketing assets. Oversee the creation, deployment, and usage of marketing assets to local
teams.
Possesses a deep understanding of the assigned communities' key business metrics and market
conditions inclusive of vacancy rates by residence, CRM data, pricing opportunities and
challenges, competitive threats, and aligning marketing on the unique business challenges of
each community. Partners with the Director of Digital Marketing to develop strategic and brandunique marketing plans for assigned communities.
Execute the cross-agency collaboration model and reinforce proper workflows to keep strict
adherence to aggressive timelines with multiple agencies.
Lead creative strategy based on brand nuance and insights across all assets needed by the
community for sales success such as sales collateral, interior branding elements (ie,
merchandising), asset development (photoshoots), etc.
Leads the creative and cross functional project brief process with assigned communities to
ensure strategic alignment across all partners. Collaborates with marketing coordinator in the
trafficking and management of all assets and deliverables. And here's what you need to apply: Bachelor's Degree in public relations, communications, journalism, marketing, or a related field.
Eight to ten years progressively increasing marketing and communications experience. Lifespace has enjoyed over 40 years of success and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace family get ready to ignite your life and experience Living Lifespace. ORGANIZATIONAL OVERVIEW:
Lifespace Communities headquartered in West Des Moines, Iowa, is one of the nation's largest senior living provider of non-profit retirement communities. The organization has annual revenue of over $340 million and employs over 3,800 team members. Lifespace Communities is an Equal Employment Opportunity Employer.

Lifespace has remained true to its founding ideal: to help create exceptional, financially sound communities where people could enjoy a more rewarding and secure retirement. The organization is committed to excellence and innovation in creating communities that celebrate the lives of seniors. Lifespace serves over 5,100 residents. The Lifespace Communities are as follows:
  • Abbey Delray - Delray Beach, Florida
  • Abbey Delray South - Delray Beach, Florida
  • Beacon Hill - Lombard, Illinois
  • Claridge Court - Prairie Village, Kansas
  • Edgemere - Dallas, Texas
  • Friendship Village Of Bloomington - Bloomington, Minnesota
  • Friendship Village Of South Hills - Upper St. Claire, Pennsylvania
  • Harbour's Edge - Delray Beach, Florida
  • New Castle - Mequon, Wisconsin
  • Oak Trace - Downers Grove, Illinois
  • Querencia at Barton Creek - Austin, Texas
  • The Stayton - Fort Worth, Texas
  • Village On The Green - Longwood, Florida
  • The Waterford - Juno Beach, Florida
Equal Opportunity Employer, including disabled and veterans.

Web Reference : AJF/317127531-157
Posted Date : Sat, 02 Jul 2022

To apply for this position you will complete an application form on another website provided by or on behalf of Lifespace Communities, Inc.. Please note Sales Jobs Central is not responsible for the application process on any external website.