Senior Associate Brand Manager

Location: Charlotte, NC (28277)
Job Type: Full Time
Sector: Sales and Marketing
Company: Campbells
Posted: Today

Imagine .working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

Imagine .working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make a difference.

General Summary:

The Senior Associate Brand Manager, Brand Equity is a key participant in the delivery of financial and brand health metrics. In this role, you will manage strategic initiatives, annual brand activation plans, and key projects for a portfolio of brands including Kettle Brand and Cape Cod.

Principal Accountabilities:

  • Partner closely with brand operations, integrated marketing, and innovation teams
  • Brand Strategy - Develop strategic framework for 3-5 year growth plans to ensure pipeline sufficiency; develop and evolve brand foundations
  • Brand Activation - Serve as a liaison with integrated marketing; develop campaign KPIs and corresponding tactics consistent with the brand positioning and consumer target; ensure consistent expression of brand in all consumer touchpoints
  • Business Planning - Work closely with the innovation team to develop a pipeline of new products and platforms that are a strategic fit; lead cross functional teams to deliver projects on time and on-budget; communicate project status, issues, and opportunities to the broader organization; partner with brand operations team on marketing and advertising plans to inform monthly integrated business planning cycle
  • Become the business expert on brands and competitors to guide and inform future plans
  • Synthesize multiple data sources and recommend course of action

Job Complexity:

  • Ability to think strategically, creatively, and analytically about the business, brands, and competitors
  • Manage numerous projects on fast-track timelines while effectively balancing longer lead time requirements as dictated by marketing plans
  • Lead and influence cross functional teams and work with external agency teams
  • Own business results and recommend adjustments to plans as needed to drive growth

Job Specifications:

  • Education Required: Bachelors Degree, MBA strongly preferred
  • Minimum of 2-5 years of marketing experience, preferably in food and/or consumer goods
  • Excellent communication/presentation skills; ability to inform, influence and collaborate across functions and with all organization levels
  • Strong creative thinking with demonstrated ability to build activations with creative, digital, social, PR, and media agency partners
  • Strong ability to be proactive yet flexible as priorities shift
  • Strong strategic & innovative mindset to solve brand business problems
  • Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic working environment
  • Strong analytical skills and business/financial acumen

Working Conditions:

Hybrid work environment

Travel approx. <10% (region visits, training)

ACR

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.



Web Reference : AJF/379081572-157
Posted Date : Mon, 15 Aug 2022

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