Director Of Marketing

Location: Anderson, IN (46011)
Job Type: Full Time
Sector: Sales and Marketing
Company: Caesars Entertainment Corporation
Posted: 6 days ago

The Director of Marketing will collaborate with the Senior VP & GM on the strategic development, direction and implementation of all marketing activities, including database marketing, direct mail, advertising, and retail marketing promotions and events.

The Director of Marketing shall develop a consistent and cohesive marketing plan, theme, product, position and image, which shall ensure that the property capitalizes on revenue opportunities, while being a responsible member of the community. In addition, the Director of Marketing will manage the overall integrated marketing program including advertising (print, radio, TV and other traditional brand building tools).

Creates, implements, and manages an effective marketing plan for the property, working with the Executive Team and/or Caesars corporate marketing to determine current and future objectives. Responsible for proposals and detailed outline for special events and coordinates all event logistics to ensure outstanding promotion execution and success. Develops and monitors the annual marketing budget including event costs to ensure budgetary compliance and operational effectiveness.

DIRECTLY SUPERVISES: Marketing Sales & Community Relations Manager, Guest Services Manager, Marketing Coordinator, Advertising Manager, Senior Graphic Artist, Promotion & Events Manager, Race Marketing Manager


Bachelor's degree in Business, Advertising or Marketing, and five (5) years of related Marketing experience required or an equivalent combination of education and/or work experience. At least (5) years' experience in Casino Marketing. Required traits including but not limited to:

o Ability to create and work within a budget

o Experience with successfully increasing customer counts and retention rates

o Ensure confidentiality throughout the department

o Excellent communication, organizational and multi-tasking skills

o Ability to speak to the general public and/or groups of individuals

o Proficient knowledge of Microsoft Office, Excel, Word, etc.

o Excellent interpersonal and managerial skills.

Must be at least 21 years of age and be able to obtain an Indiana Gaming License and an Indiana Horse Racing License. All duties are to be performed within the guidelines of the Indiana Grand Racing & Casino policies and procedures, and Internal Control Standards. All other duties as assigned by management.


Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.


Responsible for fostering a fun environment. Responsible for being gracious to all guests and co- workers. Responsible for promoting a positive influence in the community and participating in company- sponsored events. Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures that behavior and appearance comply with established standards. Maintains a professional work environment with management and staff.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee frequently is required to sit. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.


Must be able obtain and maintain an Indiana Gaming Commission license. Must be able to obtain and maintain an Indiana Horse Racing Commission license.


Requires access to payroll/HR information, complete access to the patron information/data base, budgetary information, and internal controls for the Marketing areas.


Requires access to all general areas of the gaming facility


At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the worlds most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrahs®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, Create the Extraordinary . Our vision, Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

Web Reference : AJF/385443397-157
Posted Date : Wed, 10 Aug 2022

To apply for this position you will complete an application form on another website provided by or on behalf of Caesars Entertainment Corporation. Please note Sales Jobs Central is not responsible for the application process on any external website.